Throughout this week I’ve spent covering CES in its all-digital incarnation, the Google Photos app on my phone has kept reminding me of how far this virtual experience is from the trade show that had me flying to Las Vegas every January from 1998 through 2020.
On one hand, the app’s Memories feature has been spotlighting the things I saw at CES years ago. On the other hand, Google Photos reveals that almost all of the pictures I’ve taken this week feature my cat–and none involve any new gadgets.
The event formerly known as the Consumer Electronics Show isn’t like other conferences that have had to adopt all-digital formats. (The same goes for the two other gadget shows on my calendar over the last several years, IFA and MWC.) Companies do their best to hype up their upcoming hardware, but you also get to inspect it firsthand and try to find the flaws the presenters didn’t think to mention.
That’s not an option at CES 2021, where the product presentations are even more like long-form ads than the CES press conferences of prior years. And while an online format can still allow for a live Q&A afterwards, that hasn’t been the case with the CES press events I’ve attended watched. I’ve had to e-mail PR types and wait for a response to a question I probably could have gotten answered in a few minutes were we all in the same physical space.
I don’t write that to take away anything from the people at the Consumer Technology Association who work incredibly hard to make CES happen in a normal year and then had to tear up the script in late July and write a new one from scratch. Some real-world interactions are just difficult or impossible to replicate online.
That also goes for all the unexpected connections you make at CES and the conversations you enjoy over bad food in a press room and better food at a reception or a dinner. As much as I hate tearing myself away from my family at the start of every January, the chance to catch up with old tech-nerd friends and maybe make a few new ones helps compensate for that.
Like most of the social interactions I’ve surrendered since last March, they now await at the far end of a long tether. I hope it’s not too many more months before I can pull myself back.
The event formerly known as the Consumer Electronics Show has been a fixture in my life for so long that my child has never seen me at home during its allotted days in early January. Neither has my wife.
Now they will. I won’t get up too early too few days after New Year’s Day to tear myself away from my family, spend hours in a pressurized metal tube flying to Las Vegas, and spend the rest of the week walking in circles through a series of enormous convention-center halls between demos, meetings and receptions.
As dreadful as the logistics of CES get, I will miss the thing. No other event all year provides as many opportunities to take the measure of the tech industry, see what the executives running it think (often inaccurately) we want to buy, and inspect the actual hardware. Plus, CES offers some first-rate networking that historically has generated a fair amount of business for me.
I already feel the CES Stockholm Syndrome settling in… will I feel compelled to recreate the awfulness of CES bandwidth by hobbling my phone in 3G mode and then tethering my laptop off that trickle of connectivity? Should I ask random strangers “ship date? price?” 15 times a day to remind myself of the joys of CES reporting? Will I have to gobble a Clif bar for lunch and then eat dinner standing up to re-enact the usual CES sustenance scenario?
I would like to think that I could use the time that will be liberated from the annual gadget pilgrimage to do things like go skiing or visit museums, but I’m sure the coronavirus will still be Ruining Everything in early January. Instead, I can only hope that week can bring the highlight of one of my last pre-CES, post-New Year weeks: a blizzard of epic proportions.